Resume.

Supported bringing WhatsApp marketing messages into WhatsApp Manager, Meta’s own tool in Meta Business Suite, for small and medium businesses.

Visualized how Meta’s business agent would collaborate with a business on strategy, build, and delivery, including a first try for a business new to the tools.

Narrowed developer onboarding through the API from 44 steps across five surfaces to 17 steps on one.

Designed onboarding and creation for WhatsApp marketing messages on Shopify and WooCommerce.

Designed DoorDash’s first Parcels product, bringing separate manual workflows into one web and mobile tool for frontline logistics.

Supported the end-to-end integration of WhatsApp marketing messages into ads creation in Ads Manager, projected to add $1.4B in revenue by 2026.

Joined a small design team for the opening sprint, then led budgeting and post-creation reporting with the vertical ads, marketing messages, and metrics teams.

Led Studio, software for remote control of PTZ cameras, from discovery through product-market fit and a $30M Series A. Operators could follow people and cut between cameras at a venue, without a full production crew.

Set the design system for product and marketing, leading the graphic, brand, and visual designers on it.

Led modular search on Walmart.com from idea through test to launch. Top Picks and inline filters cut the path to cart by about 30%, from about 20 clicks to about 14.

Designed a pre-checkout tipping step, and tip rates rose by more than 20%.

Launched traceable tender so in-store receipts joined the online account for 37M+ customers.

Led fulfillment in the app across pickup, warehouse shipment, and store delivery, so a shopper could see whether an item came from a store or a warehouse, for groceries and the rest of the online inventory.

Designed Kering store-app features for 20K+ associates, and helped lead the redesign of Plume’s customer site after its Series B.